The funds received from the sale of tokens will help Games for a Living scale its operations globally by adopting the latest technologies and developing the best blockchain games and metaverses along the way. Below we detail the estimated use of funds; however, this information is subject to change.
The main use of the funds is the development of the Platform and the Games. This represents 40% of the total funds.
A major challenge is to contribute to the creation of a regulatory framework in the different countries in which Games for a Living operates. This task requires a close working relationship with regulatory bodies to keep up with the changing legal landscape. We will obtain licenses in strategic countries in the European Union and Asia. We estimate that we will invest 15% of the total funds in regulatory infrastructure and risk management.
In the geographic expansion process, we will invest in the promotion of the platform globally. Thus, 35% of resources will be used in advertising, marketing, and community management for customer acquisition, brand recognition, and community creation, scaling and investing in marketing and sales channels.
Platform security will represent 5% of the funds, as per industry best practices.
The remaining 5% will go towards:
Daily administrative and operational tasks, such as office rental, logistics management, transportation, finance, reporting, and external audits;
Maintaining daily working capital with different liquidity providers, regulatory capital standards, and efficient cash flow with banking partners, payment processors and other service providers.